Everything You Wanted to know about Return to Origin or RTO
You know what, a growing e-commerce business, mainly D2C brands or companies, needs more time and effort to build the customer base as well as content their expectations with the product and services. You must know that the bought product has to go via several stages before reaching its customers such as quality check, packaging, that of shipping, and then it is delivered to its right address. Next comes the situation of if the customer will like the product or not. However, the problem comes up when your customer does not get to see the purchased product in real life, and even before that, it gets returned to the silo or Wearhouse. What is this situation? This is a situation that occurs when an order gets returned back to the warehouse and is called RTO i.e., returned to origin. Yes, it is return to origin meaning . It might surprise you that amidst all of the online orders, thirty percent end up actually ending up in return. There can be different possible reasons why the ...